About Us
One dog changed everything.
On January 4, 2026, a dog named Orelha was killed on Praia Brava beach in Itajaí, Brazil. The event reached global audiences and became a turning point in the animal justice and advocacy movement.
What began as grief became a call to action. Orelha's Legacy was built on that moment — not just as a tribute, but as a platform for real change. Every design tells his story. Every purchase funds the movement.
We believe love doesn't end. It becomes something you carry, something you wear, something you fight for. Orelha taught us that.
Our impact
20% of every sale goes directly to street dog advocacy. When you wear Orelha's Legacy, you are part of the movement.
Two ways to join
Orelha Originals — pieces that carry his story directly. Designed as tributes, worn as statements.
The Dog Lover Edit — for everyone who loves dogs unconditionally. Same cause. Same movement. Your entry point.